FCB Chicago
Senior Strategic Analyst
Managing client digital and social analytics using Adobe Analytics, Google Analytics, Tableau, etc.
Presenting monthly digital and social reports, and campaign analysis to clients within the financial and telecom industries.
Working closely across internal teams and with external data and media partners (Spark, SocialCode, and Oracle).
Deriving insights from complex data sets that are used to tell stories that can improve processes.
Developed a new reporting process for my client’s digital tactics that combined media and creative insights, causing increased scope for our analytics department in 2018.
Participating in new business pitches that involved qualitative research, social scraping, and presentations.
ThinkCERCA
Data Analysis Associate
Managed ThinkCERCA client financial information through Salesforce and Intuit QuickBooks.
Performed market and data analysis research to increase the size of clientele.
Created content for sales and investor pitches on Photoshop and PowerPoint.
Built analytics reports using insights extracted from Salesforce, ADP, and QuickBooks.
HMC Advertising
Creative/Strategic Intern
Contributed to HMC client marketing research projects, including conducting secondary research and analyzing primary research.
Aided in distilling research data into actionable insights by writing reports and developing personas
Created content for strategic communications, including ParentUp content
Managed and developed a comprehensive mock re-brand from beginning to end, working with each agency department
Nectar & Root
Marketing Intern
Assisted in the creation of media assets such as her personal website
Improved search engine optimization by pushing investment in pay-per-click advertising
Maintained the accuracy and organization of the business
Aided the owner with tasks such as to ensure efficiency and maximize quality.
Contributed to the development of an innovative social networking strategy by developing the business’ Facebook, Twitter, and Instagram
University of Vermont
BS Business Administration- Marketing
Grossman School of Business: University of Vermont
Graduated: May 2016
Experienced and proficient with Microsoft Office, Photoshop, Illustrator, JMP Pro12
Thrives in a team environment
Ability to deliver data with accuracy in a timely matter
Possesses curiosity and creativity for innovative strategy development
Work Experience
Strengths
Volunteer
AICPA Case competition: Competed in the 2015 AICPA case Competition for my managerial accounting course.
Alliance For Children Everywhere:
Volunteered in the classroom with elementary level students in Lusaka, Zambia. I visited schools, brought supplies, and aided in teaching classes.
Varsity Crew:
Was a coxswain for the varsity men’s crew team at the University of Vermont.
Education
Check out my letter of recommendation here!
Check out my Resume
here!